2024 Email Marketing Benchmark Report for Legal and Professional Services

Key performance metrics based on over 320 million emails sent globally

Did you know that email campaigns sent on Fridays have an average open rate of 36.7% – higher than those sent on any other working day?

To identify where your email campaigns are performing well, and where additional attention is needed, it helps to compare your key metrics against the industry standard.

Each year we analyze the performance of every email campaign sent by hundreds of legal and professional services firms via our marketing solution, Litera Concep, to provide you with benchmarks and learnings.

Download the report to find out:

  • Average performance metrics (open rate, click through rate and much more) for 2023
  • Performance by region
  • Performance by industry
  • Performance by day sent
  • Internal comms performance benchmarks

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