Legal and professional services firms’ approach to email marketing hasn’t evolved at the pace we might expect over recent years. This is perhaps evident in the lack of improvement in email engagement year-on-year, highlighted by our annual report, “Email marketing benchmarks for legal and professional services”.
In this webinar we outline three key activities that many firms are yet to take advantage of to improve their deliverability and engagement.
Join us to learn:
- What DKIM and DMARC are, and why they’re the first step to ensuring people receive your emails
- The easy way to keep your data and contact lists clean to maintain high deliverability
- How to use simple dynamic lists and dynamic content to maximize engagement (and positively impact deliverability)