Go-To-Market Trends with Dr. Heidi Gardner & Prof. Andrew von Nordenflycht

On-Demand Recording

How law firms are embracing and prospering through a sector-based approach

Large law firms are increasingly organizing go-to-market efforts by client sector, in the hopes of both communicating to clients in ways that speak to their distinctive issues as well as fostering collaboration across practice groups to deliver more integrated solutions to clients’ complex problems.

To get a clearer sense of the state-of-play of sector-based client service among large law firms, we partnered with Dr. Heidi Gardner, Distinguished Fellow at Harvard Law School, and surveyed 25 AmLaw200 firms to find out more about their sector activities.

Watch our recent webinar with our hosts, Dr. Heidi Gardner and Prof. Andrew von Nordenflycht, to explore the key learnings gleaned from the survey, including the prevalence of sector units in law firms, how are they being implemented, whether they are working—and opportunities for improvement. 


Dr. Heidi Gardner
Heidi K. Gardner, PhD, is a Distinguished Fellow at Harvard Law School, Faculty Chair in Harvard’s executive education courses, and co-founder of the Gardner & Co research and advisory firm. Previously she was a professor at Harvard Business School, and was named by Thinkers50 as a Next Generation Business Guru. Dr. Gardner has lived and worked on four continents, including as a Fulbright Fellow, and for McKinsey & Co. and Procter & Gamble.
HS_Jessica_Davis.png Prof. Andrew von Nordenflycht
Andrew von Nordenflycht is Associate Professor of Strategy at the Beedie School of Business at Simon Fraser University in Vancouver. He publishes research on the challenges of governing and managing professional services firms. He consults with executives on strategic thinking and has worked with firms in engineering consulting, investment advisory, advertising, law and software development. He received a BA from Stanford University and a PhD from the MIT Sloan School of Management.


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