The most important way external lawyers can add value to their clients is by offering industry-specific insights and advice. Law firms that deliver client service via a sector-based go-to-market approach generate stronger reputations as thought leaders, better and faster innovation, and ultimately more loyal (and lucrative) clients.
Join us on Tuesday, October 18 at 11am EDT / 4pm BST for a workshop with Dr Heidi Gardner focused on how firms can navigate a sector-based go-to-market approach. This workshop will take an in-depth look at:
- The latest, best-in-class examples of truly client-centric sector offerings
- The how-to’s and how-not-to’s around sector-based strategies
- Ways that firms motivate and equip their partners to make the necessary investments to deliver insights that create distinct competitive advantage
Speaker
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Heidi K. Gardner PhD, Distinguished Fellow at Harvard Law School Heidi K. Gardner, PhD, is a Distinguished Fellow at Harvard Law School and Faculty Chair in the school’s executive programs. Previously she was a professor at Harvard Business School. Dr. Gardner’s book Smart Collaboration: How Professionals and Their Firms Succeed by Breaking Down Silos became a Washington Post bestseller. Named by Thinkers 50 as a Next Generation Business Guru, Dr. Gardner co-founded the research and advisory firm Gardner & Co. The company has launched a suite of tech products to enhance behavioral shifts, including a psychometric tool (Smart Collaboration Accelerator) and a peer feedback tool (Smart Collaboration 360). Dr. Gardner’s next book, ;Smarter Collaboration: A New Approach to Breaking Down Barriers and Transforming Work, will be published by Harvard Business Press in November 2022. Altogether, she has authored (or co-authored) more than 80 books, chapters, case studies, and articles. Her research received the Academy of Management’s prize for Outstanding Practical Implications for Management, and has been selected multiple times for Harvard Business Review’s “best of” collections. Her research has been featured in major media outlets around the globe. |