For decades, law-firm business development has been a reactive pursuit: waiting for RFPs, relying on referrals, and managing relationships through fragmented systems and manual updates. But the landscape is shifting. Clients now expect their firms to anticipate needs, not just respond to them. Economic pressure, AI-driven disruption, and rising client expectations are redefining how firms grow.
This webinar brings together industry leaders and innovators to explore the next era of business development in law where data, automation, and intelligence converge to give firms a competitive edge. We’ll examine how emerging technologies are reshaping the client lifecycle, how business development is moving closer to the practice itself, and what “being proactive” really means in an age when opportunities surface and disappear in real time.
After watching this webinar, you’ll come away with a clear view of:
- Why the traditional growth model for law firms is breaking down
- How the best firms are blending human relationships with artificial intelligence Utilize industry-leading tools to work with your documents, run comparisons, identify the best existing content examples, and check for errors.
- What new skills, structures, and tools will define the high-performing BD teams of the future
- How to reframe technology from a cost or efficiency tool to a revenue enabler
- How the new model of proactive relationship management has caused a cultural shift from logging activity to acting on opportunity
- Why adoption succeeds when insights appear in the tools lawyers already use