Legal business development today is harder than ever. Clients move faster, information is fragmented, and opportunities often take shape long before a law firm ever sees an RFP.
In this conversation, we’ll sit down with Cari Brunelle, co-founder of growth advisory firm Baretz+Brunelle, who works daily with law firms to discuss:
In this conversation, we’ll sit down with Cari Brunelle, co-founder of growth advisory firm Baretz+Brunelle, who works daily with law firms to discuss:
- Where firms stumble with business development
- How timing, relationships, and reliable information drive wins
- What’s realistically working (and what isn’t) in today’s legal BD environment
- How firms identify early signals of legal need
- How attorneys decide who should reach out and when
- How better data and visibility can make outreach easier and more effective
- How technology can support (not replace) relationship-led growth
Speakers

Rachel Merrick Maggs
VP Strategic Growth, Litera
VP Strategic Growth, Litera

Cari Brunelle
Founding Partner, Baretz+Brunelle
Founding Partner, Baretz+Brunelle
Jessica Davis
Director, Matter Performance & Service Innovation, McCarter & English LLP
Director, Matter Performance & Service Innovation, McCarter & English LLP
Jessica Davis
Director, Matter Performance & Service Innovation, McCarter & English LLP
Director, Matter Performance & Service Innovation, McCarter & English LLP
Jessica Davis
Director, Matter Performance & Service Innovation, McCarter & English LLP
Director, Matter Performance & Service Innovation, McCarter & English LLP
Jessica Davis
Director, Matter Performance & Service Innovation, McCarter & English LLP
Director, Matter Performance & Service Innovation, McCarter & English LLP
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