Strategic account management has become a high-priority agenda item for many law firms. This is no surprise, as it is widely acknowledged that often 80% or more of a firm’s revenue comes from 20% of its clients.
A focused strategic account management program maximizes the client relationship across dozens of touchpoints and builds the firm’s client service brand. It helps law firms ward off competition, reduce the costs associated with sales and business development, and improve profitability.
In this webinar, we explore how to develop and implement a successful strategic account management program within your firm, including:
- The philosophy behind strategic account management, its benefits and its costs
- Key roles, components and timelines for a successful strategic account management program
- The importance of a strategic account management program and maximizing the client relationship across dozens of touchpoints.
Our guest speakers are Silvia Coulter and Steve Bell of LawVision, co-authors of SAM-Legal: Turning Key Clients Into Strategic Accounts and experts in key client planning and business development.
Please fill out the form to view the recording.